Digitalization

Course Content 

MOTION GRAPHICS

Creating the perfect animation Graphic can sound like a challenging task. Whether you do-it-yourself or have access to an in-house team, without a clearly defined process, creating even a simple animated video can still be a daunting task.

This can be even more challenging if you are a Newbie. But don’t worry.

We have put together a 6 step guide to help you jump over the hurdles and create animated videos like a pro!

WEB DEVELOPMENT

Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks. Web development is also known as website development.

Web development is the coding or programming that enables website functionality, per the owner’s requirements. It mainly deals with the non-design aspect of building websites, which includes coding and writing markup.

Web development ranges from creating plain text pages to complex web-based applications, social network applications and electronic business applications.

The web development hierarchy is as follows:

  • Client-side coding
  • Server-side coding
  • Database technology

DIGITAL MARKETING

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets.

Digital Marketing Examples

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Native Advertising
  7. Marketing Automation
  8. Email Marketing
  9. Online PR
  10. Inbound Marketing

 

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